LBBW
Year
2024
Client
LBBW (Landesbank Baden-Württemberg)
Services
Content Automation
Project goals
LBBW aimed to reach younger talent with a modern, authentic employer brand voice - without relying on costly production or agencies.
The objective was to translate LBBW’s heritage and innovation into a visual identity that speaks to digital-native talent - with scalable content that feels personal.
Result
90% lower cost, 10× more content, and national recognition for innovation.
The campaign earned Gold at Deutscher PR-Preis, showcasing how GenAI can make employer branding both modern and efficient.
Production Company: Scholz & Friends
