Social Media for Indie Game Developers

From One Game Designer to Another

Hi — I’m Alex.

Before CASSI, before startups, before pitch decks and landing pages, I was a game designer.

I’ve shipped projects, worked on AA productions, lived inside editors and engines, and broken more builds than I care to admit. I’ve been the person staring at a screen at 2am wondering why a simple animation state suddenly decided to explode.

I also avoided social media for years.

Not because I didn’t believe in it — but because every post pulled me out of flow. And if you’re a game developer, you know how fragile that flow really is.

I’ve got folders full of clips and screenshots from over the years:

• Broken animations

• Physics bugs that made absolutely no sense

• Placeholder UI that somehow survived far longer than it should have

• Effects that looked awful… right up until they suddenly didn’t

None of it was polished. None of it was planned for social media.

And here’s the thing I wish I’d realised much earlier:

That content was already enough.

[Image suggestion: Old gameplay screenshot with obvious bugs, debug overlays, or placeholder UI]

The Posts I Thought Were Worthless (But Actually Worked)

For a long time, I assumed social media posts had to be impressive.

Big milestones. Big reveals. Trailer-level polish.

So I didn’t post.

What I didn’t realise is that the posts people responded to the most were things I nearly deleted:

• A short clip of a bug that made a character spin uncontrollably

• A screen recording of a VFX pass that wasn’t finished yet

• A rough animation that clearly still needed work

Those posts didn’t go viral — but they did get engagement. Real replies. Other devs chiming in. Players asking questions.

Because they were honest.

[Image suggestion: Short gameplay clip or GIF showing a funny or broken bug]

You Don’t Need Confidence — You Need Momentum

One of the biggest myths around posting is that you need to feel confident before you share anything.

You don’t.

What you actually need is momentum.

Posting works best when it’s treated as documentation, not performance.

You’re not trying to sell. You’re not trying to impress. You’re simply showing what you worked on today.

That mindset shift changes everything.

[Image suggestion: Simple timeline or progress-style image showing small updates over time]

You Don’t Need to Show Your Face

This is important.

You don’t need a face cam. You don’t need to talk to the camera. You don’t need to turn yourself into a content creator.

Some of the easiest, lowest-effort posts you can make:

• Film your monitor showing a gameplay loop

• Screen record a cool effect or animation

• Capture a short clip of a fun bug

• Show a before/after of a small change

People care about the game — not the setup.

[Image suggestion: Phone filming a monitor or clean screen recording frame]

A Simple Side-by-Side Example

Here’s a real pattern I’ve used more than once:

Left: a raw clip — straight from the engine. No polish. No editing.

Right: the post — a short caption explaining what I was trying to fix or improve.

The content didn’t change. The framing did.

That’s the gap CASSI helps close.

[Image suggestion: Split image — raw gameplay clip on the left, finished social post on the right]

Where CASSI Comes In (And Why It Exists)

CASSI exists because I didn’t want other developers to deal with this problem the way I did.

I didn’t want social media to feel like a second job. I didn’t want posting to mean breaking focus, opening five tools, or overthinking every word.

So we built CASSI to do one thing really well:

Turn real development moments into ready-to-post social content — fast.

It’s still your work. Your clips. Your screenshots. Your voice.

CASSI just removes the friction.

How to Get Going with CASSI (Dev Edition)

This is what using CASSI actually looks like in practice.

1. Connect Your Account

Connect LinkedIn or Instagram and let CASSI analyse your existing posts.

If you’ve barely posted before, that’s fine — CASSI adapts as you go.

No setup docs. No long onboarding.

[Image suggestion: CASSI onboarding / connect account UI]

2. Drop in a Real Dev Moment

This can be as simple as:

• A gameplay clip

• A screenshot from today’s build

• A screen recording of a bug or effect

Then give it a short line of context:

“New enemy behaviour — still needs tuning.”

[Image suggestion: Upload or prompt input UI with gameplay clip]

3. Generate the Post

CASSI creates:

• A clear, human caption in your tone

• A clean visual layout around your content

You can tweak a line, regenerate, or just post it.

From idea to post in under a minute.

[Image suggestion: Generated post preview showing a game dev clip]

The goal isn’t to post more noise.

It’s to stay visible — without losing momentum on your game.

[Image suggestion: CASSI post generation UI with a game dev example]

If I Can Do It, You Can Too

I’m not a marketer.

I’m a developer who wanted to focus on making games — without disappearing online for months at a time.

You already have enough content. You always have.

CASSI just helps you use it.

Final Thought

You don’t need to post perfectly.

You just need to post something.

Show the work. Bugs and all.

👉 Try CASSI at getcassi.ai and keep your focus where it belongs — on your game.

[Image suggestion: Indie game scene running mid-build on a developer’s monitor]